Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.    Hit PLAY to hear:  Naturisimo’s personalization journey The challenge of maintaining Naturisimo’s identity while promoting the brands they carry How to effectively use brand stories Retaining customers through education and brand association What segmentation can do for your business    Key timestamps to dive straight in:  [05:36] Delivering safe, effective, clean beauty products.  [09:22] Challenges: recruiting, retaining customers; expanding product purchases.  [10:50] Finding product associations to educate and upsell.  [13:15] Balancing brand innovation and customer loyalty.  [19:16] Success based on segmentation.  [20:33] Personalized, journey-based customer engagement and product discovery.  [22:17] Listen to Judith’s Top Tips!  Full episode notes here: https://ecmp.info/512 Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/