Lucia Dello is the Company Director at Dello Insights, a software company that allows you to develop completely customised data dashboards. She shares her insights on how using dashboards can simplify and consolidate complex data structures, making it easier for businesses to analyse their performance and make informed decisions. Find out how her software takes away the complexity of data analysis by providing a standardised dashboard tailored to each business's needs. Lucia dives into the importance of measuring and tracking customer acquisition and retention separately, as well as the impact of returns on business revenue. She also discusses various strategies for managing dead stock, the challenges of advertising attribution, and the importance of using data dashboards to plan and strategise before big events like Black Friday. She also sheds light on the current state of the UK retail market, providing valuable insights for businesses looking to navigate the ever-changing landscape. This episode is packed with practical tips and expert advice that will help you harness the power of data to drive your eCommerce business forward.