Nutrition = food = happiness. Isn’t that the truth? Alex Stewart is the CEO and Founder of PACK’D, a brand on a mission to make whole and nutritious meals accessible to everyone.  Their food is packed full of nutritional goodness, while tasting absolutely delicious, delivered straight to your door. They source the best quality plant-based ingredients freshly frozen for maximum nutritional value. In this podcast, Alex shares the mission behind PACK’D and their journey from being listed solely in leading supermarkets to online retail. He gives his honest take on the UK’s obesity epidemic and the issues facing consumers, mass ultra-processed foods. It’s important to remember that supermarkets are businesses and make decisions based on profits, not what is better for human beings. Alex discloses how he is breaking into a hugely saturated market, his subscription model and tactics and their focus on sustainability. He discusses the challenges with running a frozen based business and delivery logistics.  If you love a brand with a purpose, this podcast episode is for you!  Topics Covered  00:23 - PACK’D’s mission 03:21 - Their journey from in-store listings to eCommerce retail  07:35 - His take on the UK’s obesity epidemic  10:02 - Impressed by product range; inspired healthy creations 16:05 - Monitoring customer acquisition and delivery costs 18:40 - Subscription retention shows brand loyalty and success 25:56 - Flexible subscription with pause and extend options 27:03 - Switched from plastic to paper for sustainability 32:49 - History enthusiasts are clever; business challenges persist 33:40 - Growing sustainably with limited resources is challenging 36:53 - Customer service is crucial for repeat business