How important is link building when it comes to SEO? Alexandra Tachalova, CEO and founder of Digital Olympus, shares all. In this episode, Alexandra delves into innovative strategies for content promotion and link building, emphasising the importance of building authentic backlinks through meaningful connections rather than traditional outreach methods.  They discuss the growing significance of digital PR, the impact of industry shifts and the role of human expertise versus AI in content creation. Join us as Alexandra shares her expert insights on adapting to Google's algorithm changes, the integration of link building into broader marketing strategies, and the transition from link builders to brand builders in the digital landscape.  Discover the latest SEO tools and tactics that can enhance your brand’s online presence. Don't miss out on Alexandra's valuable advice and practical strategies to improve your SEO results.  Topics Covered  00:54 - Advanced link building tactics to increase revenue. 03:59 - Successful link-building business. 07:11 - Email outreach efficiency for link building decreased 13:23 - Google increases domain authority impact, affecting SEO 14:41 - Email outreach efficiency decreasing and the results are questionable 23:27 - AI's early adopters succeeded in teaching SEO journalism 26:13 - AI lacks authenticity of genuine expert content 29:52 - Monitor requests, engage on LinkedIn and follow journalists 31:38 - Digital PR costs have increased significantly 34:06 - Working with journalists involves time frame challenges 37:34 - Awards make you recognized as barbecue expert 41:24 - Consider brand authority before competing in rankings 45:17 - Study competitors for insights to improve content 48:16 - Leverage relationships for effective content promotion strategies 50:34 - Market trends emphasise brand authenticity over mediocrity