In this episode, Mike Shields joins Carrianne Dukes on the eCom@One Podcast, where they dive deep into the world of measuring the impact of Digital PR campaigns and the power of storytelling.  Mike is the Head of Digital PR here at eComOne. With a wealth of experience working on PR campaigns for leading eCommerce and B2B brands inhouse and on the agency side, it was a no-brainer to get him on the podcast to share his insights, trends and knowledge from years of real world experience in the trenches.  He shares valuable insights on the essential metrics to track, such as domain authority and audience engagement, as well as the importance of looking beyond vanity measurements. They discuss the role of AI in content creation and why human understanding is still crucial in crafting unique and relevant stories. He also reveals strategies for making an impact in the crowded PR landscape, including newsjacking and the power of big campaigns. You don’t want to miss this podcast if you want to build your brand and generate results with this digital marketing strategy.