Jamie-Lee Watts is the Co-Founder of JamieLeeCosmetics, an eCommerce beauty brand that leverages the influence of social media to grow her business. She has taken the TikTok world by storm, using live sessions to not only showcase her passion for cosmetics but also to sell a significant amount of products.  In this episode, Jamie-Lee dives deep into her journey of launching a brand on TikTok and the process of running a live show every day. Plus, she shares some invaluable tips for implementing the TikTok shop into your own brand. From personal anecdotes to the power of authenticity, this episode is filled with inspiration and practical advice for all eCommerce creators. So, if you are interested in making TikTok a profitable channel for you, sit back, relax and listen to this podcast episode.