Benjamin Gorman, Content Writer and Copy Editor, is a seasoned professional with an impressive background in research and creative writing. He works with major brands around the globe, including Purple Mattress and Hotels.com, helping them refine their communications to boost engagement and drive conversions. In this episode, Ben shares valuable insights into the world of content creation in eCommerce. He emphasises the utmost importance of quality content, effective marketing research and the impact of AI on digital marketing.  He discusses the need for human creativity to elevate content beyond what AI can produce. Listen to this episode to find out whether AI will take our jobs, the future landscape of content creation and the role of technology in shaping eCommerce.