In this episode, Erika Varangouli, Head of SEO Branding at SEM Rush, joins Richard Hill on the eCom@One podcast to discuss building a brand with eCommerce SEO. Erika has over 15 years of writing and editing experience, from working at a media business to agencies, she is now responsible for growing the legacy of one the biggest SEO tools out there.  Listen to this podcast episode to learn the right approach to your SEO strategy and AI. Erika shares her expertise on three key areas every eCommerce company must consider for success. She also discusses how to win the budget for SEO when money and resources are tight. Hint, it’s all about proving concepts through bite-size projects.  Working at one of the most used SEO tools in the industry, Erika has an untold advantage that she shares with Richard. So tune in to find out how to get the most out of this revolutionary tool to skyrocket your online sales.