In this episode, Sam Jackson joins Richard to take a deep dive into the capabilities of one of the biggest eCommerce platforms in the world, BigCommerce. As the Associate Partner Growth Manager at this tech software, Sam has years of experience and insights in the world of eCommerce that he shares on this podcast.  Listen to find out the importance of global expansion and ways you can navigate this change to minimise the risks and reap the rewards. Sam also shares how to know when it’s right to replatform, the challenges and how to choose the right platform for your growth plans.  It’s time to stop burning money with your Google Shopping Ads and use a data management tool, such as Feedonomics, to utilise custom labels and optimisations to improve your return. Sam shares insights into optimising your UX, utilising the efficiency of AI and the exciting developments in BigCommerce’s roadmap.  Get ready for an episode full of insight from a human with a passion for the world of eCommerce, who works at a tech business that services thousands of eCommerce brands to scale their business. Tips, expertise and advice. Enjoy listening to the eCom@One With Richard Hill Podcast.