In this episode Carrianne Dukes, Senior Marketing Manager at eComOne, dives deep into the world of partnerships, relationship building and the power of podcasting for eCommerce brands. With over three years of growing and commercialising the eCom@One podcast under her belt, she knows a thing or three about the challenges facing this media channel.  Carrianne has built eComOne’s partnership strategic ecosystem. Partnering with leading tech companies such as, Sendcloud, BigCommerce, Salesfire, Klaviyo, Reviews.io and Prisync, has elevated the eComOne brand and added heaps of value for their eCommerce clients.  Listen to this conversation as Richard and Carrianne have an honest chat about the mistakes which hindered the growth of the podcast and cost them time. Hear about the importance of building meaningful partnerships and how you can do this too.  They explore the challenges of commercialising podcasts and partnerships to generate a return and whether it’s worth the time investment. If you are interested in starting your own podcast or hit a plateau with growth, this podcast episode is for you.  Actionable tips, unfiltered insights and learnings to help Marketers elevate their brand and stop making the same mistakes they made. Grab your headphones and enjoy! Topics Covered 0:30 - From client side to managing the marketing for the agency 03:26  The importance of building partnerships in business 07:40 - How to build trust in marketing 10:23 - Carrianne talks about one of the most costly mistakes she made when building out the partnership ecosystem 15:20 - How consistency and commitment in podcasting is critical  16:47 - Interviewing experts, gaining industry insights, making connections and driving business change with podcasting 22:19 - Just start. The journey of the eCom@One Podcast and how to start your own  23:29 - Tips for securing and sourcing the right guests for the podcast  27:33 - Winning sponsorship and ways to commercialise the podcast to enable growth 33:00- The biggest mistake Carrianne made which hindered the growth of the podcast  39:11 - The number one skill every marketing manager should focus on developing 40:11 - Book recommendation