In this episode Krisi Smith and Mike Turner, Founders of Bird and Blend Tea, share their mission as a purpose-driven company that focuses on sustainability and making an impact. They are a B Corp Certified, independent, award winning company that have a goal of spreading happiness around the world with their selection of delicious teas.  They have built their multi-million pound company from the ground up, starting from their bedroom to selling their product at markets to operating an online store, 180+ staff and 17 stores (and counting!). Krisi and Mike keep people and the planet at the forefront of their decision making, which is why Bird and Blend is leading the way in tea innovation!  Mike and Krisi join Richard on the podcast to discuss the rollercoaster journey of building their business from an idea to a thriving omnichannel store, how they navigate the constant challenges in the world of eCommerce and why they became B Corp Certified.  With over 100 specialist teas, they give you an insight into their product offering and how they keep things fresh and tasting fruity. Are you wondering if a subscription based model is for you? Listen to their experience so you can make informed decisions on this pricing method.  Find out how they approach customer segmentation, marketing and the immersive in-store experiences to keep customers coming back, From sustainability to business ownership, Krisi and Mike play to their strengths to keep this business thriving. A real story of a product and business with purpose. No greenwashing, just pure heart.