Steve Toth is the man behind seonotebooks.com and works with global companies around the world. He’s the man that took Freshbooks to rank position 1 for a 300,000 volume keyword, quadrupling organic traffic within a year.  This episode is dedicated to SEO (search engine optimisation), the latest core update and what that means for your business. He covers the heavily debated topic of AI and shares a tactic that very few people use when it comes to improving their organic rankings.  This conversation explores actionable strategies for improving SEO, the importance of staying updated with industry changes, and the impact of recent updates in the SEO and eCommerce space.  Join us as we uncover valuable tips and perspectives from a seasoned SEO professional.  Topics Covered 00:24 - Steve’s experience in SEO has spanned over 15 years 04:41 - Managing accounts and sharing actionable SEO tips 07:25 - Google cracking down on AI content abuse 10:10 - AI detecting and impacting website rankings significantly 15:52 - Use popular words from SERP for AI title 18:33 - Softwares to help automate SEO  23:10 - Similarities between eCom and SEO project plateau 24:48 - Brand building through digital PR improves click-through rate. 28:01 - Analysing current trends, using social media data 32:22 - Matt Diggity's SEO strategy for backlinks analysis 35:00 - High impression keywords with low search volume are valuable. Discover them in various places like Google Auto Suggest, customer data, and customer questions for SEO success 39:30 - Utilise Google Search Console for keyword optimisation 41:35 - Drive links to category pages for ranking 44:08 - Avoid being in trouble with Google by doing this