In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Lisa Culp Taylor as they discuss the importance of both organic relationships and digital lead generation in real estate. While most business comes from repeat and referral clients, digital platforms have proven to be successful. Many lead generation services often don't deliver on their promises, so it's critical to carefully evaluate each platform before committing. Learn how working with the right lead generation tools can provide a solid supplement to organic business. Also discussed is the need for patience and consistent follow-up with leads, as converting them into clients can sometimes take years. Balancing personal branding, maintaining authenticity, and being cautious about oversharing on social media, especially during politically sensitive times, is vital in today's real estate climate.