This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** "I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read more!!"Content marketing powerhouse Amanda Natividad joins me to discuss how to create "Oh sh*t, that's good" content. She's the VP of Marketing for SparkToro (Rand Fishkin's latest baby). She has ten years of experience in marketing across many, many different fields. But don't call her an influencer. Topics covered: (00:00) - Creating Content That Screams 'Oh Sh*t, That's Good!' (5 Steps) (02:36) - The problem with our obsession with algorithms (03:33) - Choosing between high-quality content and "clickbait" content (10:26) - How does Amanda seem to "do it all?" (13:48) - A typical week for Amanda (14:56) - Preparing a few pieces of content (17:22) - Where does Amanda store her content ideas? (18:41) - The difference between "Oh shit that's good" and "Oh shit that's nice" (22:06) - How does Amanda lean on her intuition? (22:54) - How to turn ideas into actual content? (24:36) - How does Amanda write such good content? 4 insights. (28:54) - Using templates vs. heuristics (29:36) - The ONE question to ask yourself when creating content (31:41) - Amanda's writing process (32:25) - SparkToro's social media calendar (33:38) - Trying to "ship something" every day (35:51) - How to get most out of the content she produces? (39:55) - Amanda's involvement in SparkToro's strategy (42:52) - Top 3 resources recommended by Amanda (44:18) - How to connect wiwth Amanda *** → Join 13,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 13,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected] 🤘