Episodes
Published 11/09/21
It's not enough to have a good product, the right market, and a splashy brand color. Learn how to be distinctive so you can be noticed, remembered, and talked about. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 11/09/21
This is a replay of my interview with Hiten Shah. In this episode, we talk about crafting the right value proposition and why keeping it simple is the key to making it successful. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 10/12/21
Go behind the scenes with me to learn how I sold out my latest cohort of Stand The F*ck Out without using scummy marketing. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 09/28/21
Learn why many businesses struggle to achieve excellence and the counterintuitive steps you can take to satisfy your customers. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 09/14/21
Learn why there is no blue ocean, only one, gigantic, red ocean, and learn how to use it to your competitive advantage. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 08/31/21
This is a replay of my second episode with Seth Godin. We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.  The reason behind this massive failure will give you the key to understanding your audience so you can change the world around you for the better. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 08/17/21
Here's what "being professional" really means and why you CAN stand the f*ck out without offending the people you seek to serve. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 08/03/21
An explosive, 6-step recipe you can use to capture demand... using one ingredient you've probably been missing. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 07/20/21
Positioning is a concept that's difficult to grasp. Here's my attempt to explain it in 13 principles using a super annoying board game. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 07/06/21
Only 12.5% of the volume of an iceberg remains above water. The rest can't be seen. Just like your marketing. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 06/22/21
This is a replay of my episode with Harry Dry, the creator of MarketingExamples.com. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 06/15/21
This is a replay of my conversation with Matt Kerbel.  Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo [edit: he moved to Homie since our interview], so he has a lot of diverse experience under his belt. In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the...
Published 06/08/21
This is a replay of my episode with Dan Kelsall, who's not afraid to push boundaries or take risks. In this episode, the founder of Offended Marketing talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or...
Published 06/01/21
Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives). This is far from being the truth. Here's why. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 05/25/21
How do you grow market share in a very competitive category full of established companies? By walking away from the ocean and picking a large swimming pool. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links  
Published 05/18/21
Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 05/11/21
In fact, desperately trying to convince people to change their worldview with facts and figures does not work and might even backfire. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 05/04/21
Hard truth: you might be wasting your time on trivial issues. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 04/27/21
All you need is to ask yourself and your customers one simple question. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 04/20/21
I believe it's the #1 reason why Marketing is not taken seriously. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 04/13/21
This is a differentiation teardown of how Daft Punk became the most influential dance music duo of all time—and 7 lessons you can learn to radically stand out. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 04/06/21
So much b******t, so much lying, so much over-the-top statements, so many buzzwords that mean nothing. Here's how to fight it. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 03/30/21
Don't do it. Here's why. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 03/23/21
Find out what conspiracy theorists and your customers have in common (and why it helps people make decisions). *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 03/16/21