Episodes
Episode sponsors: → Fame: the only B2B podcast agency run by marketers. They're producing and helping me to market this show! Also, listen to their podcast, Confessions of a B2B Marketer. *** This is a bonus episode courtesy of my brother from another British mother, Phill Agnew, host of the Nudge Podcast.Turns out, there's a winning formula that turns any trailer into a blockbuster smash hit. And today, Phill reveals what it is. He's spent way too long watching trailers, and way too much...
Published 10/06/23
Episode sponsors: → Fame: the only B2B podcast agency run by marketers. They're producing and helping me to market this show! Also, listen to their podcast, Confessions of a B2B Marketer. *** Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat...
Published 10/03/23
Episode sponsors: → Fame: the only B2B podcast agency run by marketers. They're producing and helping me to market this show! Also, listen to their podcast, Confessions of a B2B Marketer. *** Step into the arena with Erika Klics, “a self-proclaimed SaaS nerd, unapologetic LinkedIn addict, and Job Search Strategist for the Tech Industry”. With a track record of spearheading talent drives for powerhouses like Zapier, she's not your average strategist; she's the real-deal guide for cutting...
Published 09/26/23
Episode sponsors: → Fame: the only B2B podcast agency run by marketers. They're producing and helping me to market this show! Also, listen to their podcast, Confessions of a B2B Marketer. *** Ready to be the Don of content entrepreneurship? Sit with Joe Pulizzi, the man who wrote the playbook. No B.S., just raw, actionable steps to dominate.Learn the common pitfalls, nailing your audience, and the "listening post" tactic. It's not just an episode; it's your roadmap to being the godfather of...
Published 09/19/23
Episode sponsors: → Fame: the only B2B podcast agency run by marketers. They're producing and helping me to market this show! Also, listen to their podcast, Confessions of a B2B Marketer. *** Strap in as we dive into the gritty underbelly of podcasting, with hosts who've been in the trenches for years: Phill Agnew from Nudge (UK’s top marketing podcast) and yours truly. We rip apart the myth that a few spare hours a week can make you a podcast sensation, explore the high-wire act of balancing...
Published 09/12/23
Summer Break: The podcast is coming back in September! This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the...
Published 08/01/23
Summer Break: The podcast is coming back in September! This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword...
Published 07/25/23
Summer Break: The podcast is coming back in September! This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** I chat with Vicky Quinn Fraser about the vital role of human creativity in writing, even...
Published 07/18/23
This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the...
Published 07/11/23
This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** "I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says,...
Published 07/04/23
This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** "Your brand voice should be like a fart in a lift... Absolutely, inescapably, everywhere."This quote sets the stage for this episode with...
Published 06/27/23
This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** In today's episode, we pull up a chair with David Baker, "the expert's expert." Watch out for the siren call of unhealthy practices — the slim...
Published 06/20/23
This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** In this episode, we dig our heels deeply into our strokes of brilliance and return to our native instincts. Our guest, farm animal whisperer,...
Published 06/13/23
This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** In 2023 a weary customer goes missing in the thickly wooded forest of deceased, indistinguishable marketing agencies. All that can be found are...
Published 06/06/23
This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender...
Published 05/30/23
This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with...
Published 05/23/23
This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with...
Published 05/16/23
This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with...
Published 05/09/23
Shhh... Don't tell anyone.
Published 03/22/23
 Fellow Frenchman David Arnoux shares how to run marketing and growth experiments to find huge wins. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 07/19/22
Lead generation expert Jeanne Hopkins shares her process of setting up a marketing campaign that generates demand and acquires the right customers. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 07/12/22
Go-to-market go-to-expert (see what I did there?!) Asia Matos and I dive into what exactly is a go-to-market strategy when you need one, and how to create one from scratch. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 07/05/22
How do some companies stay on the top while others go out of business? *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links 
Published 06/28/22
Seasoned marketer Edward Nevraumont (ex-Expedia, General Assembly) shares practical tips to calculate the TRUE ROI of marketing. ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 06/21/22
Paul Jarvis, the author of "Company of One", challenges the “Growth at All Costs” mindset that cripples companies. Such a contrarian view of the world. ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Published 06/14/22