Summer Break: The podcast is coming back in September! This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave.Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer. Topics Covered: (00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles) (04:39) - What is evolutionary psychology? (07:45) - Rational vs. irrational: what it means for marketing pros. (08:55) - Upside vs. downside bias (12:31) - Humans are built to be tribal (15:47) - Why stories help us to survive (20:20) - The best thing you can do to really understand your customers (23:49) - Don't do this when doing market research (31:03) - Why humans always need to pick a side (32:29) - Why conspiracy theorists and Mercedes drivers have in common. (35:39) - Why it sometimes makes sense to make things harder to get (37:53) - The "Pretty Woman" effect or why we're willing to suffer for the group (42:08) - Your editorial tone can't be accidental *** → Join 13,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 13,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected] 🤘