Summer Break: The podcast is coming back in September! This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what your B2B customers truly hunger for.Eden's an ace at unearthing deep-seated desires through brand archetypes and spinning them into a messaging web that catches customers rather than scaring them off. Topics Covered: (00:00) - Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging (02:59) - Can good copy fix any conversion issues? (05:49) - The subtle difference between conversion copywriting and direct response. (10:11) - Step 1: Get in the buyer's mindset (17:32) - The 12 brand archetypes (18:35) - Louis' pet peeve about Apple as marketing case study (20:04) - Step 2: Which brand archetype to choose (23:20) - Pay attention to what's NOT being said (27:12) - Step 3: Get inspired by celebrities or brands (30:16) - What's a strategic narrative? Definition and examples. (37:15) - Resources mentioned by Eden *** → Join 13,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 13,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected] 🤘