Episode sponsors: → Fame: the only B2B podcast agency run by marketers. They're producing and helping me to market this show! Also, listen to their podcast, Confessions of a B2B Marketer. *** Ready to be the Don of content entrepreneurship? Sit with Joe Pulizzi, the man who wrote the playbook. No B.S., just raw, actionable steps to dominate.Learn the common pitfalls, nailing your audience, and the "listening post" tactic. It's not just an episode; it's your roadmap to being the godfather of your content empire. Topics Covered: (00:00) - Intro (02:49) - The Kardashians and beyond: How to identify real content creators (03:59) - Did Joe Pulizzi really invent content marketing? (05:23) - Generic content needs to die: Embrace the tilt or stay silent (08:11) - Is more always better? (the quality-quantity debate) (12:46) - Identify your target audience (15:03) - How to find your unique spot in a crowded market (17:22) - The secrets to spotting the next big thing (19:43) - The "listening post" strategy: How to grasp your audience's needs (21:41) - How to craft your unique content mission for max impact (24:38) - Finding your groove: Picking the perfect platform for your stories (27:46) - Trimming the fat: Prioritize finances in your content journey (31:01) - The ultimate guide to monetizing content (33:33) - Summarizing what Joe shared with us today *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected] 🤘