Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will blow the competition out of the water.
After Hurricane Katrina, Simone Bruni lost everything – her job, her home. Now, she’s the Founder and President of her very own demolition company: Demo Diva. Through genius marketing, and having the confidence to step into a stereotypically male-dominated world, she took the industry by storm and made something incredible out of nothing.
Topics Covered:
(00:00) - Intro
(01:20) - How marketing tells a story
(03:26) - Starting anew after losing everything
(07:24) - The first six months of Demo Diva
(10:51) - What is a demolition business?
(14:58) - The biggest marketing lesson after 10 years
(17:02) - Starting a business with just $250
(22:01) - The branding of Demo Diva
(30:02) - The demolition competition
(32:38) - Tips to grow your business
(34:36) - Diversity is your strength, not your weakness
(38:05) - Where Demo Diva is now
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