Episode sponsors: → Fame: the only B2B podcast agency run by marketers. They're producing and helping me to market this show! Also, listen to their podcast, Confessions of a B2B Marketer. *** Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth. Topics Covered: (00:00) - – Intro (02:38) - – “The Banana Distribution”: How to decode your customer's buying patterns (09:40) - – Forget the 80/20 rule: Learn the real customer distribution (13:06) - – Are overspending on the wrong customer segment? (19:43) - – The Byron Method: How to navigate the shifting sands of consumer buying behavior (22:29) - – Should loyalty and retention be your Holy Grail? (25:33) - – How to smell the BS in marketing reports (30:41) - – Wiemer’s 3 evidence-based marketing resources *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected] 🤘