Episode sponsors: → Fame: the only B2B podcast agency run by marketers. They're producing and helping me to market this show! Also, listen to their podcast, Confessions of a B2B Marketer. *** Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs.Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey. Topics Covered: (00:00) - Intro (02:44) - Customer personas need to die: sorry not sorry (05:40) - Ever wondered why you just bought that? (09:15) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs (14:50) - Betty White's secrets: How to align marketing with actual consumer use (17:45) - Stop playing marketing bingo and start playing chess (19:32) - This is what your selling should start with (23:04) - The struggling moment revelation: decoding true consumer intent (26:24) - It's stories, not stereotypes, that sell (33:36) - You think you know, but you have no idea: the unseen forces driving purchases (36:58) - How game theory beats economics every time (38:48) - Picking your winning selling strategy (41:04) - Why your perfect employee might be working at Chipotle right now (43:55) - Are all your life choices a lie? *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected] 🤘