This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/ *** We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name. Topics Covered: (00:00) - How To Create Brand Names That STICK (02:57) - What does Alexandra think of the name "Everyone Hates Marketers?" (03:16) - Are memorable brand names only for "non-boring industries?" (06:34) - The surprising reason why you should never use focus groups for testing names (08:12) - Specific examples of brand names that would have been killed by focus groups (09:36) - People tend to struggle with names that are mispelled (10:28) - Brand names that result in an eye-roll (11:17) - The surprising faux pas that can limit your growth potential and confuse customers (12:25) - Everyone hates... super clever names (14:50) - The least boring name, ever? (15:23) - If you're working at a tech company, avoid this. (16:05) - You're not going to be there to explain your name... So don't be smug about it. (16:44) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today (18:39) - The ultimate acid test for your brand name (21:23) - Step 1: How to come up with an emotional brand name (26:49) - Step 2: Find words. Lots of them. (32:29) - The longest lasting brand investment to make (34:30) - How the general public reacted to the "Spoon Me" name (36:20) - How a racy brand name can backfire (38:20) - Step 3: Come up with TONS and TONS of names (41:51) - What Alexandra recommends to learn to stay ahead (43:21) - The top 3 resources shared by Alexandra *** → Join 13,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 13,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected] 🤘