Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week.  Topics Covered: (00:00) - Intro (02:55) - The story of the 1-Page Marketing Plan (06:05) - Business people and marketers should do… less marketing? (10:07) - The process of writing a book (14:37) - Allan’s simple email marketing strategy (19:13) - Your marketing is part of your product (21:35) - What do we mean providing value? (26:26) - Niching down (29:18) - The difference in caliber between clients (33:25) - How do you buy back your time? (43:45) - Getting yourself out of the delivery (52:06) - End *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected] 🤘