Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the b******t and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn. (00:00) - Intro (03:03) - What would be product-led growth and sales-led growth if they were a board game (08:03) - Cutting through the jargon  (11:57) - Breaking down product-led growth (15:38) - Breaking down sales-led growth (17:22) - When to choose between PLG or SLG (19:55) - Step-by-step guide with a sales-led company (29:21) - What is the most difficult scenario for a sales-led company (37:23) - The 4 categories of people you need to serve (39:30) - How to identify the key "aha" moment (58:23) - Summary (01:00:07) - Leah's top 3 resources *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected] 🤘