Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field. Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy.  In this episode, you’ll learn: The essence of positioning in businessHow to transition from offering everything to everyone to finding an undiscovered, yet profitable, nicheHow to identify your skills and leverage them to make moneyResources and Recommendations: Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking."Improvisation and the Theatre" by Keith Johnstone"Thinking in Bets" by Annie DukeTopics Covered: (00:00) - Intro (01:33) - The importance of positioning in business (06:29) - Who can ruin your positioning? (11:06) - Why 99% of business is b*lls (13:10) - Leveraging experience and skills for career evolution (17:46) - Finding and mastering your niche (19:47) - Knowing when to specialize (23:17) - Embracing career changes (31:12) - Navigating niche market risks (45:49) - Emily’s top 3 resources *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected] 🤘