Episodes
This video pokes a bit of fun at the SEO community going through the 12 types of SEO.  Which type of SEO are you.  I fall into 4 types. 
Published 08/10/21
This episode steps you through the 21 considerations for producing good niche website and blog content.  Based on years of experience and recent Google algo changes.
Published 08/04/21
I get a lot done fast when I work.  It's a result of being very efficient.  Here are my top 21 techniques fo getting more content published faster across my portfolio of websites.
Published 07/20/21
I've ordered clusters, which are multiple articles within the same topic, only to end up with this big problem.  It was my fault. I'm glad I spotted it.  I figured out a fix and now it's not a problem.  It's a widespread issue so watch out for it. Resources mentioned: Passion PostsWriterAccess
Published 07/19/21
What are the 8 purposes of content on a niche website?  This episode goes through these 8 purposes that you need to know about and keep in mind for every piece of content you published because a website's whole is far greater than the sum of its parts. Tools mentioned: Fat Stacks BundleNiche Website Builders (Skyscraper link building)Converkit Email SoftwareConvertbox Email Software
Published 07/18/21
This episode steps you through exactly how I figure out how many words to order from writers or how long content needs to be to stand a good chance of ranking #1 in Google.  It's more art than science but we can take some of the guesswork out of it. Tools mentioned: MarketMuse:  https://fatstacksblog.com/go/marketmuse/ SurferSEO: https://fatstacksblog.com/go/surferseo/ WriterAccess:  https://fatstacksblog.com/go/writer-access/ My free course: https://fatstacksblog.com/
Published 07/17/21
Every day I'm faced with decisions.  I've learned over the years, often there is no right way to go about things.  The important thing to do is to make the decision and do something.  You can always go back and fix stuff.   I also delve into bird's eye view SEO logic, home pages and content production.
Published 07/16/21
Learn about my two methods for improving content.  There's the "Quick n' Dirty" Hands Off method and the "Full Workup - Swingin' for the Fences" method. Show Notes: 1. Quick n’ dirty “hands off” method Identify new sections/subheadings and sub-topics to add Outsource the write-ups Add as chunks to existing. Listicles: New list or add to list. Keep old list at bottom. 2. The full workup - swingin’ for the fences Better intro - answer the main question right away (I’ve been doing this in a...
Published 07/15/21
This episode explains why your goal as a content publisher or blogger should be "get to boring."  I explain what that means, how to get there and how to leverage a boring business.
Published 07/14/21
I love shoulder niches. I tack them on like crazy to grow authority, traffic and revenue. Learn why and how I do it.
Published 02/17/21
This episode analyzes the pros and cons of getting content for your niche site with writers directly (in-house) vs. using a writing agency vs. using a writing service. And yes, I explain the differences of all three as well.
Published 02/15/21
This episode presents 3 scenarios compared by analyzing what could happen if you scaled up your website portfolio business by bringing on investors.
Published 02/12/21
This episode discusses the interesting SEO Avalanche theory.
Published 02/10/21
This episode discusses the formula for building up a successful niche site business ... includes attracting links.
Published 02/09/21
Recently working with a group of writers I discovered a duplicate content problem. Fortunately, I discovered it fairly quickly, but it could have been bad. If you work with writers or write your own content, you need to watch this video to ensure it doesn't happen to you.
Published 02/05/21
In this episode, I talk about whether it's okay to regurgitate info in content across your site. I run through several examples.
Published 02/04/21
Why I loathe schedules and how I operate my publishing business with no schedule or expectations. I also talk about how I guard against that nasty bright shiny object syndrome.
Published 02/03/21
In this episode I share a very simple way to increase ad revenue that's also good for visitors and SEO.  In a nutshell I share a couple very simple ways to increase content length that increases ad revenue considerably.
Published 11/20/20
How I use video ads to increase total ad revenue by 20% overnight
Published 11/18/20
You need this ad type on your site to make money after this Google search change!
Published 11/12/20
I step through each task in my publishing workflow.
Published 10/27/20
Try this for blog posts - write a story or personal experience to inspire niche site articles. It's fun and it works.
Published 10/26/20
Big Enough? Boutique vs. Corporate vs. Hybrid Blogging
Published 10/25/20
The Divorce Dilemma with Blogging and Niche Sites
Published 10/24/20
Jazz up  your blog posts with what I call the dessert tray approach to blogging.
Published 10/23/20