Starting solids is one of the most exciting milestones for you and your baby. Whether you’re serving up purees or following baby-led weaning, offering a wide variety of new flavors, tastes, and textures can lay the foundation for a lifetime of healthy eating habits. When it comes to feeding baby solids, however, it’s important that they’re exposed to vegetables frequently and from the start which helps to foster a love for these foods and can go a long way in helping kids to be healthy, adventurous eaters now and throughout their lives.  Rates of childhood obesity, type-2 diabetes, and non-alcoholic fatty liver disease (NAFLD) are on the rise, and although there are many factors at play, diet is one of the best ways to prevent these conditions.  In this episode, I sat down with Betsy Fore and Sofia Laurell, co-founders of Tiny Organics, an early childhood nutrition company on a mission to build a healthier generation of adventurous eaters with vegetable-first foods for babies and toddlers. Betsy, Sofia, and I talk about their backstories, why they started Tiny Organics, and their journey to launch a food business in the midst of the COVID-19 pandemic. We also talk about their veggie-first approach, their focus on real, whole foods and the flavor window of 4 to 7 months, and why comfort food can actually be savory. They also talk about what makes them different from other baby food solutions, how they are building valuable relationships with their customers and engaging them in their brand, and how they’re changing the conversation around feeding baby solids without making moms feel any guilt or shame. Welcome  3:15 Let’s talk about your stories! 10:00 Have you always been passionate about healthy eating and food? 11:56 Why did you start Tiny Organics? 21:55 What was one challenge that you think was a great learning lesson? 25:25 What can people expect when they become customers? 28:54 What is your direct-to-community approach? 32:57 What are your favorite tips for feeding little ones? 35:33 What is your and your children’s favorite Tiny Organics meal? LINKS MENTIONED IN THE SHOW Sofia mentions Human Ventures. Sofia explains that Tiny Organics partners with the Food Bank for NYC. Betsy mentions that Brooklyn Decker is one of their investors. Betsy talks about the Tufts School Of Nutrition Science and Policy. Betsy mentions Michelle Obama and Partnership For a Healthier America. Learn more about Tiny Organics on their website. Follow Tiny Organics on Instagram and Facebook. FROM OUR PARTNERS Kids Cook Real Food eCourse The Kids Cook Real Food eCourse, created by a mom of 4 and a former elementary school teacher, is designed to build connection, confidence, and creativity in the kitchen. The course includes 30 basic cooking skills, 45 videos including several bonuses, printable supply and grocery shopping lists, and kid-friendly recipes. The course is designed for all kids ages 2 to teen and has three different skill levels. More than 18,000 families have taken the course and The Wall Street Journal named it the #1 cooking class for kids. Sign up now for the Kids Cook Real Food ecourse and get a free lesson for being a “Food Issues” listener. Thrive Market Thrive Market is an online membership-based market that has the highest quality, organic, non-GMO, healthy, and sustainable products. From groceries, clean beauty, safe supplements, and non-toxic home products to ethical meat, sustainable seafood, clean wine, and more, Thrive Market is where members save an average of $32 on every order! Through Thrive Gives, every paid membership sponsors a free one for a low-income family. Join Thrive Market today and get 25% off your first order and a free gift.