In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Reut Rachel Geva, a seasoned founder and investor. Reut shares her journey from a high school programmer to a successful entrepreneur and investor, offering invaluable insights on defining marketing KPIs, balancing short-term goals with long-term vision, and the realities of running a startup. Her unique perspective as both a non-marketer and a startup founder provides fresh, practical advice for aspiring entrepreneurs. Key Takeaways: * Regularly reassess and adjust your marketing KPIs every quarter to stay adaptable in a rapidly changing world. * Balance big-picture strategies with day-to-day operations by working in two divisions that support each other. * As a founder, embrace being the face of your startup, especially in the early stages. * Running a startup is not easy money - it requires hard work, dedication, and often involves personal sacrifices. * A startup's success affects not just the founder, but their entire family. * Successful marketing teams work as a cohesive unit towards a common goal. * Avoid falling into familiar marketing routines; instead, analyze where your target audience is and focus your efforts there. * Persist in your vision, even when others don't understand it. * Become a marketing expert through research, experimentation, and learning from failures. Chapters: 0:00 Introduction and Reut's background 2:13 Defining marketing team KPIs 5:15 Balancing short-term goals and long-term vision 12:28 Most surprising lesson as a founder 13:24 Common misconceptions about running a startup 17:05 What makes a startup's marketing team successful 19:45 Key metrics for investment decisions 20:34 Biggest marketing mistakes startups make 24:04 Advice to her younger self 25:01 Becoming a marketing expert as a non-marketer Reut's LinkedIn: https://www.linkedin.com/in/reut-rachel-geva/ Etgar's LinkedIn: https://www.linkedin.com/in/etgar/ Thanks for reading Founders' Marketing Compass! Subscribe for free to receive new posts and support my work. Keywords: startup marketing, KPIs, founder journey, investment decisions, marketing mistakes, startup realities, adaptability, long-term vision, marketing expertise This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit etgar.substack.com