In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Reut Rachel Geva, a seasoned founder and investor. Reut shares her journey from a high school programmer to a successful entrepreneur and investor, offering invaluable insights on defining marketing KPIs, balancing short-term goals with long-term vision, and the realities of running a startup. Her unique perspective as both a non-marketer and a startup founder provides fresh, practical advice for...

In this engaging episode of "Founders' Marketing Compass," host Etgar Shpivak sits down with Orlie Gruper, General Partner at Mobilitech Capital. With 19 years of experience in the mobility sector, Orlie shares invaluable insights on startup marketing strategies, the importance of clear messaging, and the role of marketing in a startup's success. Drawing from her diverse background as a founder, investor, and advocate for women in mobility, Orlie emphasizes the critical need for startups to...

In this captivating episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Will Decker, a seasoned investor and advisor who built the media and retail programs at Plug and Play, where he invested in hundreds of startups and helped build nine unicorns. With a wealth of experience in data science, product management, and early-stage fundraising, Will shares invaluable insights on what makes a startup marketing team great. He discusses the importance of timing, traction, and...

In this enlightening episode of "Founders' Marketing Compass," host Etgar Shpivak sits down with Dr. Maya Huber, co-founder and CEO of TaTiO, a virtual job simulation platform. With 15 years of recruiting experience and a PhD in the future of work, Dr. Huber shares invaluable insights on building and managing marketing teams in startups. She discusses the journey of TaTiO, from its inception to its current operations in the US, Europe, and Israel. Dr. Huber candidly addresses the challenges...

In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Paul Knegten, former CMO of Outbrain and Beeswax, and a seasoned startup founder. Paul shares invaluable insights on the dynamic relationship between startup founders and their marketing teams. Drawing from his rich experience in both enterprise companies and startups, Paul discusses the challenges of translating high-level metrics into actionable KPIs, the evolving role of CMOs at different company...

In this episode of "Founders' Marketing Compass", Etgar Shpivak hosts Didi Azaria for an in-depth discussion on startup marketing. They explore how to define and determine the Ideal Customer Profile (ICP) and at what stage. Didi shares insights on setting clear success metrics, when to cut losses, and when to double down on investments. They discuss dealing with the challenges of incrementality in marketing and emphasize the importance of building a brand focused on specific segments rather...

Avishai Ben Tovim, the co-founder and CEO of MDI Health, shares insights on building a marketing team and setting effective KPIs. He emphasizes the importance of aligning marketing objectives with company goals and using OKRs to set targets. Avishai also discusses the balance between short-term results and long-term strategy, as well as the collaboration between marketing and sales teams. He highlights the need for continuous learning and experimentation in marketing campaigns and stresses...

In this episode, Etgar Shpivak interviews Gadi Eliashiv, the co-founder and CEO of Singular. They discuss various topics related to building a startup and managing a marketing team. Gadi shares his journey from coding and hacking to starting his own company. He explains how he defines KPIs for his marketing team and how they have evolved over time. Gadi also talks about measuring the effectiveness of marketing efforts, balancing short-term goals with long-term strategy, and the importance of...

In this conversation, Ohad Tzur, founder and investor, shares insights on building a successful marketing team for startups. He emphasizes the importance of aligning marketing goals with the stage of the company and defines different metrics for early-stage and growth-stage startups. Ohad also discusses the balance between short-term results and long-term strategy, the misconception about young founders, and the key factors that make a startup's marketing team successful. He highlights the...

In this conversation, Etgar Shpivak interviews Guy Binyamin, the CEO of Healthee, a platform that simplifies access to health benefits. Guy shares his journey from being a fighter pilot to starting Healthee and discusses the importance of execution and building a solid team. He emphasizes the long-term vision of the company and the need to balance short-term goals to build a brand. Guy also highlights the importance of measuring marketing effectiveness, trusting the experts, and learning from...

Bryan Kujawski, an entrepreneur, investor, and advisor, shares insights on building successful relationships between startup founders and their marketing teams. He discusses his transition from building an ad agency to an e-commerce product and emphasizes aligning marketing KPIs with overall business objectives. Bryan also highlights the need for founders to stay focused, listen to customers, and avoid falling in love with their products. He references Dollar Shave Club as an impressive...

In this episode, Etgar Shpivak interviews Avishai Sam Bitton, a serial founder turned early-stage investor, about his journey and investment strategy. Avishai shares his approach to investing in founders rather than just the companies they build. He emphasizes the importance of connecting marketing goals to revenue and building a strong infrastructure for growth. Avishai also discusses the common mistakes founders make when working with their marketing teams and the misconception that running...

In this episode, Etgar Shpivak interviews Shaul Olmert, a successful entrepreneur with extensive experience in the tech media marketing business. They discuss topics such as setting KPIs for a team, marketing tactics for investors, and the transition from market education to a competitive market. Shaul shares insights from his journey as a founder and CEO of companies like Playbuzz and Quackwa. He emphasizes the importance of choosing the right KPIs that tell the story of your business and...

Despite audio quality issues caused by an unsuccessful sound experiment, we hope you'll still find value in this episode. Atticus LeBlanc, founder of PadSplit, shares insights on managing the relationship between founders and their marketing team. He emphasizes the importance of setting clear KPIs for the marketing team and aligning them with overall business goals. Atticus also discusses the balance between short-term goals and long-term strategy and the need for marketing teams to focus...

In this episode, Guy Poreh, an investor and marketer, shares his insights on evaluating startup marketing teams and the importance of building a brand. He emphasizes the need for marketing teams to focus on creating a brand that resonates with customers and differentiates the startup from its competitors. Guy also discusses the common mistakes that startups make in their marketing efforts, such as not understanding their customers' problems and treating marketing as solely a direct response...

In this episode, Serhat Pala, General Partner at Cross Ocean Ventures, shares his insights on building successful marketing teams for startups. He emphasizes the importance of understanding the proper role of marketing and giving it the attention it deserves. Serhat also discusses the critical marketing metrics he looks for when assessing investments and highlights startups' common mistakes in their marketing strategies. He advises founders to prioritize retention and engagement over...

In this episode, host Etgar Shpivak interviews Kadeon Preston, the CEO of Carb Shopper, about the challenges of managing a marketing team as a startup founder. They discuss setting KPIs, communicating long-term strategies, measuring effectiveness, balancing creativity and strategy, common mistakes founders make, and qualities to look for when hiring marketers. Kadeon emphasizes the importance of understanding the customer's why, being cross-functional, making hard decisions sooner, and...