Despite audio quality issues caused by an unsuccessful sound experiment, we hope you'll still find value in this episode. Atticus LeBlanc, founder of PadSplit, shares insights on managing the relationship between founders and their marketing team. He emphasizes the importance of setting clear KPIs for the marketing team and aligning them with overall business goals. Atticus also discusses the balance between short-term goals and long-term strategy and the need for marketing teams to focus on customer outcomes and satisfaction. He highlights the significance of building a solid brand from the beginning and the role of authenticity in marketing campaigns. Atticus advises founders to hire marketing team leaders who align with the company's culture, can operate under pressure, and can adapt to the organization's changing needs. He also shares the lesson of perseverance and the impact of individual success stories on fueling motivation. Keywords: Founders, marketing team, KPIs, business goals, short-term goals, long-term strategy, customer outcomes, brand building, authenticity, marketing campaigns, hiring, culture fit, adaptability, perseverance, motivation Thanks for reading Founders' Marketing Compass! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit etgar.substack.com