In this episode, Etgar Shpivak interviews Gadi Eliashiv, the co-founder and CEO of Singular. They discuss various topics related to building a startup and managing a marketing team. Gadi shares his journey from coding and hacking to starting his own company. He explains how he defines KPIs for his marketing team and how they have evolved over time. Gadi also talks about measuring the effectiveness of marketing efforts, balancing short-term goals with long-term strategy, and the importance of hiring the right marketing leadership. He shares insights on common mistakes founders make when working with their marketing teams and the qualities he looks for when hiring marketing leaders. Gadi also discusses the role of luck and randomness in startups and offers advice to his younger self. takeaways * Define KPIs for your marketing team based on the goals of the company, such as pipeline and closed deals. * Measure the effectiveness of marketing efforts through data-driven attribution models and a mix of measurable and non-measurable activities. * Balance short-term goals with long-term strategy by focusing on baselines and metrics that drive growth. * Hire marketing leaders who can take the company to the next level and have the right attributes for success. * Recognize the role of luck and randomness in startups and be prepared to adapt and evolve. * Focus on go-to-market strategies early on and prioritize execution and scalability. Chapters 00:00 Introduction and Background 02:34 Defining KPIs for the Marketing Team 05:50 Evolving KPIs Over Time 08:06 Balancing Short-Term and Long-Term Strategies 11:09 Measuring Marketing Effectiveness 18:13 Common Mistakes in Working with Marketing Teams 20:18 Hiring Marketing Leadership 24:27 Advice to Younger Self and Common Misconceptions Gadi’s LinkedIn: https://www.linkedin.com/in/gadie/ Etgar’s LinkedIn: https://www.linkedin.com/in/etgar/ Thanks for reading Founders' Marketing Compass! Subscribe for free to receive new posts and support my work. keywords startup, marketing team, KPIs, measurement, leadership, effectiveness, brand activities, hiring, misconception, go-to-market This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit etgar.substack.com