In this conversation, Etgar Shpivak interviews Guy Binyamin, the CEO of Healthee, a platform that simplifies access to health benefits. Guy shares his journey from being a fighter pilot to starting Healthee and discusses the importance of execution and building a solid team. He emphasizes the long-term vision of the company and the need to balance short-term goals to build a brand. Guy also highlights the importance of measuring marketing effectiveness, trusting the experts, and learning from failures. He debunks the misconception that raising funds equals success and advises founders to stay resilient and surround themselves with the right people. Takeaways * Execution is key to the success of an idea. Surround yourself with a strong team that is passionate and resilient. * Balance short-term goals with the long-term vision of building a brand and making a lasting impact. * Measure marketing effectiveness through metrics such as pipeline growth, engagement, and brand awareness. * Building a brand takes time and investment. It is essential for long-term success. * Avoid common mistakes in hiring by bringing in the right people and trusting their expertise. * Success is not solely measured by fundraising. Focus on creating impact and helping people. * Stay resilient, learn from failures, and keep trying. It's worth it in the end. * Adopt AI technology to stay competitive and improve efficiency in the healthcare industry. 00:00 Introduction and Background 02:07 Execution and Success 04:17 Defining Marketing KPIs 06:57 Balancing Short-Term and Long-Term Goals 13:28 The Importance of Building a Brand 18:09 Mistakes in Working with Marketing Teams 21:05 Qualities to Look for in a Marketing Team 23:54 Debunking Misconceptions about Startup Success Guy’s LinkedIn: https://www.linkedin.com/in/guybenjaminhealthee/ Etgar’s LinkedIn: https://www.linkedin.com/in/etgar/ Thanks for reading Founders' Marketing Compass! Subscribe for free to receive new posts and support my work. Keywords founder, marketing, execution, team, vision, brand, marketing KPIs, marketing effectiveness, long-term goals, short-term goals, building a brand, budget, hiring, qualities, lessons learned, misconceptions, advice This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit etgar.substack.com