Avishai Ben Tovim, the co-founder and CEO of MDI Health, shares insights on building a marketing team and setting effective KPIs. He emphasizes the importance of aligning marketing objectives with company goals and using OKRs to set targets. Avishai also discusses the balance between short-term results and long-term strategy, as well as the collaboration between marketing and sales teams. He highlights the need for continuous learning and experimentation in marketing campaigns and stresses the importance of hiring talented individuals who can grow with the role. Avishai shares lessons learned as a founder, including the need for passion and patience, and debunks misconceptions about running a startup. He advises founders to find design partners and ensure their solutions have a broader market appeal. The interview concludes with Avishai's belief that everything happens for the best and the importance of embracing new opportunities. Takeaways * Align marketing objectives with company goals and use OKRs to set targets. * Balance short-term results with long-term strategy and communicate the vision internally. * Measure the effectiveness of marketing through data and focus on both brand awareness and performance. * Promote collaboration between marketing and sales teams by setting joint targets and breaking down silos. * Learn from marketing campaign failures by analyzing what didn't work and making adjustments. * Set the right targets by understanding the company's objectives and ensuring they drive the overall mission. * When hiring marketing team members, prioritize talent, trustworthiness, and the ability to grow with the role. * As a founder, be prepared for the unique challenges and rollercoaster ride of running a startup. * Avoid misconceptions about startups, such as expecting quick success or pursuing it solely for financial gain. * Find design partners and validate solutions that have broader market appeal. * Embrace new opportunities and believe that everything happens for the best. Chapters 00:00 Introduction and Background 02:50 Aligning Marketing KPIs with Objectives 06:17 Balancing Short-Term Results and Long-Term Strategy 09:30 Bridging the Gap Between Marketing and Sales Teams 11:38 Common Mistakes with Marketing Teams 14:39 Building a Successful Marketing Team 15:58 Surprising Lessons as a Founder 18:15 Advice for Launching a Startup 19:59 Unasked Question Avishai’s LinkedIn: https://www.linkedin.com/in/avishaibt/ Etgar’s LinkedIn: https://www.linkedin.com/in/etgar/ Thanks for reading Founders' Marketing Compass! Subscribe for free to receive new posts and support my work. keywords marketing team, KPIs, company goals, OKRs, short-term results, long-term strategy, marketing and sales collaboration, continuous learning, experimentation, hiring, talent, passion, patience, misconceptions, design partners, market appeal, opportunities This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit etgar.substack.com