Building stories that scale ensures they remain flexible and relatable in diverse situations or contexts, thereby fostering a deeper connection with the audience.  This method allows organizations to use tailored messaging while still upholding their core principles. In my insightful conversation with Tamsen Webster, she emphasizes the importance of scalable stories as a vehicle for maintaining and conveying an organization's core message.  By focusing on adaptability and consistency, Tamsen advocates for narratives that can cater to a particular situation without losing sight of the organization's core principles. Your red thread ties it all together. Listen now to hone your fundraising messaging strategies! Take a listen. RESOURCES MENTIONED IN THIS EPISODEFind Your Red Thread: Make Your Big Ideas Irresistible Paperback by Tamsen Webster Thinking, Fast and Slow Paperback by Daniel Kahneman Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence by Tim David Reinvention Academy, founded by Dr. Nadya Zhexembayeva EPIC TED CONNECT WITH OUR GUEST ONLINETwitter / Instagram / Facebook / Linkedin / YouTube / Website / Email THANK YOU TO OUR SPONSORThank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast. Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions. Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang. RATE, REVIEW & FOLLOW ON APPLE PODCASTS “I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This will enable me to reach more fundraisers — just like you — and help them become better fundraisers, faster. a href="https://podcasts.apple.com/us/podcast/the-intentional-fundraiser-podcast/id1493678510"...