How do hit games use persona analysis to optimize feature design, do product validation, live ops, etc. Josh Rivers used data-oriented persona analysis while working on Eve Online at CCP. Nick Reinhart used persona analysis on Star Wars Galaxy of Heroes. Even if you prefer other methodologies, the persona analysis using the data-oriented approach by Josh and Nick should at least be understood by F2P game developers. OUTLINE: 0:00 Intro 1:23 Definition of personas 5:57 Examples of persona types 13:47 Example of behaviors 17:56 Applications of personas in game development 29:18 Using data for personas before game launch/user data 34:45 How impactful is the use of personas for the success of games? 40:05 Thoughts on the use of personas conceptually rather than through data 43:40 Validating personas through data 50:33 Persona discovery through clustering of behaviors 54:13 Breakdown of a persona-based study for a game 1:05:43 How to optimize monetization based on personas? 1:11:00 Last words and contact info 👇 EPISODE LINKS: - Josh Rivers, former Head of UX Research at Solsten (currently Senior User Reearcher at Netease): https://www.linkedin.com/in/josh-rivers/ - Nick Reinhart, Game Director at EA: https://www.linkedin.com/in/nicolas-reinhart-a32821b/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ - Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY --- Send in a voice message: https://podcasters.spotify.com/pod/show/gamemakers/message