In this episode, Prasad Varahabhatla, Senior Director of Sales and Partner Operations at Philips, dives into the fascinating world of Revenue Operations (RevOps) and its growing importance in today’s go-to-market. Learn about the positive impact of a strategic shift from siloed operations to a seamless, unifying data flow and why having a single source of truth and rock-solid data integrity is a game changer.  Prasad shares golden nuggets on how using customer data can supercharge growth—like predicting when products are nearing the end of their life cycle and boosting customer lifetime value—and he emphasizes the crucial role of governance in keeping data from becoming a jumbled mess and how essential tools are for automating processes.  Then, things get personal as Prasad discusses how philosophy and stoicism have fueled his growth and highlights the need for focus and resilience for anyone leading the RevOps charge. Don’t miss this extraordinary interview with one of RevOps’ most insightful leaders.