For those who believe that Sales and RevOps are destined to forever be at odds, think again.  By aligning their goals and strategies, Sales and RevOps teams can transform from rivals to powerful allies and drive unprecedented growth and efficiency.  In this episode of Go to Market with Dr. Amy Cook, we’ll explore how bridging this gap can unlock new levels of performance and profitability. Andrew Conley, GTM leader and advisor, teamed up with Cody Guymon, chief operating officer and RevOps...

  In this episode, Prasad Varahabhatla, Senior Director of Sales and Partner Operations at Philips, dives into the fascinating world of Revenue Operations (RevOps) and its growing importance in today’s go-to-market. Learn about the positive impact of a strategic shift from siloed operations to a seamless, unifying data flow and why having a single source of truth and rock-solid data integrity is a game changer.  Prasad shares golden nuggets on how using customer data can supercharge...

Mari Manglaras didn’t plan to develop her career around revenue operations. As a data engineer, her world revolved around analytics. But when a sudden economic downturn impacted her industry, Mari discovered her superpower was inside sales.  “I got a job as a salesperson at a startup, and by my third month, I was 1,113 percent to goal,” Mari said. “I sat there and listened to other people about how their prospects were reacting to the sales process and so forth. So that's how I fine tuned my...

Is your GTM buried under unforced errors? Are your sales processes hitting flyouts before they even safely reach first base? Are account execs striking out on unclear leads and confusing campaigns? For Steve Settle, Senior Director of Revenue Operations at Customer.io, the all-in-one customer engagement platform, team communication and alignment is a critical play in the game of go-to-market.   In this episode of Go-To-Market with Dr. Amy Cook, Steve explains how building effective team...

Do you rely on luck or chance for successful go-to-market forecasting decisions? You’re not alone.  Research shows that almost 62 percent of companies create a data-driven GTM plan, but only 33 percent use a systematic approach that reduces unpredictability.   “There's always going to be things that happen as a matter of chance or outside of your control, that will either win your deals, lose your deals, delay deals, accelerate them, so on,” explained Oscar Armas-Luy, VP of RevOps and...

From leading sales teams to mastering Revenue Operations, Whitney Merrill’s professional journey in RevOps and Go-To-Market has been about blending technology, processes, and people. In this episode, Whitney describes RevOps as a three-legged stool where each leg represents a critical element: technology, processes, and people. This blend creates a strategic powerhouse that drives revenue success. For Whitney, it’s not just about data or sales alone; it’s about uniting these pillars to form...

In this Go To Market Podcast episode with Dr. Amy Cook, the spotlight shines on the strategic advantages of elevating the RevOps leader to the executive table.   Cody Guymon, COO of GTM Operations, drives home this critical point: when RevOps reports directly to the CEO, they gain a holistic view of the organization, which is crucial for cohesive strategy and long-term success.   “You have to know where the puck’s going,” Cody said.   Reporting to leaders like the COO or CFO can work, but...

“Move fast and don’t break things.” That’s the mantra that guides Jared Barol, a successful entrepreneur, revenue operations leader and go-to-market expert, as he guides some of today’s most influential organizations like Salesforce and Reputation.com toward scalable revenue-building strategies.  Ironically, “breaking things” is how he got his start on the RevOps practices and business transformation journey, and he explains the lessons he’s learned from those experiences in this episode of...

In this inaugural episode, Fullcast co-founders Ryan Westwood and Amy Cook "Start with Why" and discuss the state of sales, marketing, and especially RevOps as a catalyst for business growth in today's uncertain marketplace.