In this Go To Market Podcast episode with Dr. Amy Cook, the spotlight shines on the strategic advantages of elevating the RevOps leader to the executive table.   Cody Guymon, COO of GTM Operations, drives home this critical point: when RevOps reports directly to the CEO, they gain a holistic view of the organization, which is crucial for cohesive strategy and long-term success.   “You have to know where the puck’s going,” Cody said.   Reporting to leaders like the COO or CFO can work, but only if these executives grasp the transformative power RevOps brings, Cody pointed out.   From being data-driven and future-focused, to adopting an ownership mentality, today’s RevOps leaders are reshaping the field by using AI to cut down on manual tasks and zeroing in on strategies that keep the business agile.   Expert RevOps means more than just operations; it’s the backbone of modern revenue strategy. In this interview, Cody and Amy explain why.