From leading sales teams to mastering Revenue Operations, Whitney Merrill’s professional journey in RevOps and Go-To-Market has been about blending technology, processes, and people. In this episode, Whitney describes RevOps as a three-legged stool where each leg represents a critical element: technology, processes, and people. This blend creates a strategic powerhouse that drives revenue success. For Whitney, it’s not just about data or sales alone; it’s about uniting these pillars to form a RevOps-driven Center of Excellence.  With a background in sales and a passion for operational processes, Whitney found his calling in RevOps, where strategy meets execution and transforms potential into performance that unlocks opportunities with a unified approach across marketing, customer success and sales.  By embracing this philosophy, Whitney spearheaded an intrapreneurship initiative where he led an enablement team, trainers, new business development reps, and sales engineers to build a dynamic RevOps team.  “Our mission was to think end-to-end, driving the transition from point solutions to a subscription model,” Whitney said. “This innovative approach turned us into a business within a business, paving the way for sustained growth and success.” Don’t miss this fascinating discussion where Whitney talks AI, GTM, RevOps COE and channels his inner Star Trek to illustrate the integral function of revenue operations leaders (Scotty) and their impact on driving the company’s ship toward well-orchestrated revenue growth. It’s out of this world!