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Google Marketing Platform
Google Marketing Platform Academy Podcast
Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.
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Recent Episodes
Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to stand out. In our final episode of Talking AI, join...
Published 02/27/24
In this insightful episode, we dive deep into the future of media effectiveness measurement. From privacy-centric tagging to AI-powered advertising using first-party data, we've got your measurement foundation covered. Join our expert guest speakers, Thomas, Media Effectiveness Lead at Google,...
Published 12/13/23
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