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Google Marketing Platform
Google Marketing Platform Academy Podcast
Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.
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Recent Episodes
Join Masaki Halle, Thomas Chaigneau and Florent Couton our data, tech and programmatic experts from Havas Media Network and DBI along with Lucie de Hauteclocque from Google to dive into MOMA by Havas. We'll explore how these cutting-edge techniques leveraging DV360 unique features are...
Published 09/27/24
Vous êtes-vous déjà demandé comment faire en sorte que vos publicités se démarquent réellement à l'ère numérique ? Rejoignez-nous sur GMP Academy pour découvrir les secrets de custom bidding et des stratégies axées sur l'attention à travers MOMA by Havas avec nos experts de Havas Media. Nous...
Published 09/27/24
Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to stand out.
In our final episode of Talking AI, join...
Published 02/27/24
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