Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to stand out. In our final episode of Talking AI, join our host, IAB CMO Helen Mussard as she chats to Pallavi Naresh, Group Product Manager for Creative Assets at Google and Guy Gobert-Jones, Managing Partner at Omnicom Media Group UK about the rise of...

In this insightful episode, we dive deep into the future of media effectiveness measurement. From privacy-centric tagging to AI-powered advertising using first-party data, we've got your measurement foundation covered. Join our expert guest speakers, Thomas, Media Effectiveness Lead at Google, Dirk, Senior Director of Data & Digital  Marketing and Siddharth, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact,  as we explore the...

Bidding strategies fuelled by AI can help marketers deliver ROI and unlock new growth avenues - find out how in the latest episode of Talking AI.   Join our host, IAB CMO Helen Mussard as she chats to Nick Brady, Head of Search Bidding, Growth & OptiScore at Google and Álvaro Verdeja, Global Cloud & Data Director at Making Science about the transformative power of predictive AI in bidding strategies, and uncovers their unique tips and insights.   And if you haven’t already, check out...

In this insightful episode, we dive deep into the world of DV360 capabilities,specifically into the features and tools that make this DSP a valuable asset for agencies and marketers.  Join our expert speaker Guillaume Neumager, Head of Digital Operations at OMD France and Ariane Musse, Programmatic Media Manager at Google, as they deep dive into getting the most out of the platform, new features to optimize both KPIs and your time, plus some other Google tools natively linked to...

Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices

Google Analytics 4: The future of Analytics. In this episode Stephanie Knoebel, Data & Measurement Partner Account Manager at Google, interviews Mariusz Michalczuk, CEO & Co-Founder of Conversion - the very first Polish company that specialises in Digital Analytics. Hear what's top of Mariusz's mind when migrating to GA4 and consulting top clients in 2022. This episode will help you get a better perspective on the development of Google Analytics and benefit from best practices and the...

We are excited to introduce our very first Partner Podcast! Users' privacy expectations call for the end of universal granular tracking that is based on third-party cookies. In this episode Andrea Crescenzo, Data & Measurement Partner Account Manager at Google, will discuss with Charles Duenas, Senior Expertise & Innovation Manager at fifty-five, how Enhanced Conversions can help maintain a privacy-proof measurement. Hear what’s top of Charles' mind when approaching Enhanced...

Our second podcast episode is here and we are excited for you to take a listen. In this episode Matz Lukmani, Product Lead - Analytics & Attribution at Google, interviews Simo Ahava, an analytics developer, consultant and a well respected thought leader in the field of Analytics. Hear what’s top of Simo’s mind when consulting clients in 2022 and learn some Google Analytics best practices from an expert.