Episodes
Today's "Stay @ Home" series is with Jaysse Lopez of Urban Necessities (previously S4, E9). Calling in from Las Vegas, he updates us on the drastic changes he's seen on the Strip to having to delay his future collabs and much more.  Thank you so much for tuning into our special Stay @ Home Series. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.  As always, thank you for tuning into HYPEBEAST Radio and Business of...
Published 04/22/20
Today's "Stay @ Home" series is with Luke Tadashi of Bristol Studio (previously S5, E6). Coming off some recent highlights such as Lebron James sporting the basketball lifestyle brand and partnering with a wholesale brand for a new collection, Luke updates us on how the brand has adhered to the current climate of the world.  Despite the chaos, he tells us why this time has made reevaluate the idea of productivity and the importance of bettering oneself. Thank you so much for tuning into our...
Published 04/21/20
Today's "Stay @ Home" series is with Mike Cherman, Founder of ICNY and Chinatown Market (previously S1, E5). He updates us on the current learning curves the pandemic has taught him from having to push back potential collaborations to changing how his team communicates and more. Thank you so much for tuning into our special Stay @ Home Series. We hope you guys stay safe, wash your hands, practice social distancing and find ways to still stay inspired during this time.  As always, thank you...
Published 04/21/20
Today's "Stay @ Home" series is with entrepreneur Aaron Levant (previously S1, E3). He is the Founder of Agenda, Seventh Letter, ComplexCon and NTWRK. Aaron updates us on what changes have happened since his episode aired back during Season 1. As an entrepreneur responsible for many other businesses, he discusses the sacrifices that have been made during this time and why he remains hopeful that drastic innovation will be a potential outcome through this all. Thank you so much for tuning...
Published 04/20/20
Today's "Stay @ Home" series is with Dre Hayes, Co-Founder of The Foundation (previously, S7 E8). The Foundation is a full service agency that owns, licenses and distributes various fashion, home goods, lifestyle and tech accessory brands. Repping brands such as Billionaire Boys Club, Kappa, Marshall Headphones, Polaroid and more. In this episode he details the complexities of managing multiple brands and how the pandemic has changed his business and the importance of taking care of all his...
Published 04/20/20
Today's "Stay @ Home" series is with Miguel McKelvey (previously S6, E8) Co-Founder and Chief Culture Officer of WeWork. Calling in from London, he updates on his current work situation from the UK and what changes and values WeWork as a company is going through during this time. He stresses how the pandemic has seen an increase for the desire and understated importance of human connection.  Thank you so much for tuning into our special Stay @ Home Series. We hope you guys stay safe, wash...
Published 04/20/20
Today's "Stay @ Home" series is with John C Jay, (previously S5 E1 & E2) former Executive Creative Director at Wieden+Kennedy and current President of Global Creative at Fast Retailing and Uniqlo. Calling in from Portland, Oregon, he updates us on how his work environment has changed, what big changes that a major company like Uniqlo is doing to support the current crisis and maintain its business and the importance of having this time to reset. Thank you so much for tuning into our...
Published 04/19/20
Today's "Stay @ Home" series offers a deeper look into the food industry. Roy Choi (previously S4, E2) is a restaurateur and chef, known for his various restaurants, but in particular his famed Kogi Truck that disrupted the former fine-dining-based food industry. Nick Morgenstern (previously S7, E9) is an experienced chef who is also the Founder of one of NY's most iconic dessert shop, Morgenstern's Finest Ice Cream. First on call with Roy, he gives us an honest look inside how his business...
Published 04/17/20
On today's "Stay @ Home" series we have artist Christina Paik (previously S6, E7) and psychotherapist Liz Beecroft (previously S6, E6). Both calling in from NYC, they update us on how their daily lives have changed being in the epicenter. Christina briefs us on restarting her past time passion of ice-skating prior to the pandemic and what methods she's been using to stay motivated. As a therapist, Liz updates us having to adjust to Telehealth appointments and the need to find empathy during...
Published 04/16/20
Today's "Stay @ Home" guests are two creatives currently killing it in the streetwear landscape. Jessica Washick (previously S7, E7) is a nail artist and Nike's Senior Color Designer and Melody Ehsani (previously S1, E6) is a designer of her own popular namesake label. They both have had an impenetrable footprint, having designed some of your favorite Nike collaborations and color ways.  Calling from Portland, Oregon, Jessica stresses the importance of maintaining your mental health and...
Published 04/15/20
Today's Stay @ Home guest needs no introduction. Ben Baller (previously S2, E5) is a celebrity jeweler and frequenter on the Business of HYPE. On today's episode, he updates us on how he's been coping during COVID-19. Calling in from California, the entrepreneur spares no detail. He's been prepped for the world-wide pandemic since the beginning of the year as stated in his popular podcast Behind the Baller Podcast with Ben Baller and gives us insider knowledge on his end.  He details what...
Published 04/14/20
You guys asked, and we answered. As COVID-19 is gripping the world right now, Jeff interviewed former guests of the show to see how they are staying home and staying afloat through the pandemic. During the next couple weeks, we'll be dropping new episodes starting with today's guests Jerry Lorenzo and Nicole McLaughlin. Jerry Lorenzo is the Founder of Fear of God (previously on S4, E1) and Nicole McLaughlin (previously on S5, E3) is a conceptual designer. Jeff phones in with first with Jerry...
Published 04/13/20
On the season 7 finale, we sit down with artist, Joshua Vides. Today he is a well-known figure who's monochromatic stencil work can be seen on sneakers, purses, installations, chapels and more. The California native originally started in streetwear where he worked at The Hundreds doing everything from driving the van to West Coast sales representative. While there, he began his own brand CLSC. The brand gained quite the momentum, gaining over couple million in sales, selling at Zumiez and...
Published 03/08/20
Nick Morgenstern is the founder of Morgenstern's Finest Ice Cream, one of New York's most popular ice cream parlors. Founded in 2014, Morgenstern's boasts of the most unique array of 88 home-made flavors from pistachio strawberry pesto and mango chili to french fry and tahini. The parlor also specializes in ice cream sandwiches, cakes, pies and sundaes that also serve at the bar during special hours.  Prior to his ice cream days, Nick was a restaurateur and a chef for various Michelin star...
Published 03/01/20
Dre Hayes is the Co-Founder of The Foundation, a full service agency that owns, licenses and distributes various fashion brands, home goods, lifestyle and tech accessory brands. Founded in 2007 alongside Co-Founders, Antwain Freeman, Ari Langsdorf and Daniel Yadgard, The Foundation has repped brands from Creative Recreation and Super Sunglasses to current brands like Billionaire Boys Club, Kappa, Marshall Headphones, Polaroid and more.  The Virginia Beach native breaks down his successful...
Published 02/23/20
Jessica Washick is a Senior Color Designer at Nike focusing on primarily on Air Force 1's for Men's Footwear. When she's not creating your favorite Nike AF1's (think interchangeable swooshes or double stacked eyestays) by day, she's a professional nail artist by night. Her instagram page gives us a glimpse into her thought process where jelly nails coincide with the AF1's jelly swoosh or her iridescent manicure cross over with the iridescent details on a sneaker. Both careers require...
Published 02/16/20
Mister Cartoon is a tattooist, graffiti artist, muralist, painter, designer, animator and most importantly a legendary artist from Los Angeles whose work stretches over four decades. His work can be seen on the arms of famous rappers, at local basketball games, on the soles of one's feet and more. Born Mark Machado, the Los Angeles native grew up in his father’s print shop where he was exposed to car culture, soul music and graffiti.  His work has had an impenetrable mark through multiple...
Published 02/09/20
The New York based designer, by way of Toronto, created her cult label Brother Vellies in 2013 after discovering her love for Veldskoen (known as vellies or “desert boots”) during a trip to Africa. Worn by numerous celebrities from Beyonce and Solange to Zendaya, Brother Vellies garnered a cult following, having won the CFDA Fashion Fund in 2015. Rather than a one-to-one model, Aurora created Brother Vellies in hopes to give jobs to local artisans in Africa by collaborating with their...
Published 02/02/20
Salehe Bembury is Versace's Senior Designer of Men' Footwear and Sneakers. You might recognize one of his famous designs before even realizing he was behind it. From Yeezy's military boot and Cole Haan's LunarGrand shoe to Versace's Chain Reaction sneaker, Salehe boasts of an impressive resume. The Tribeca, New York native grew up surrounded by the arts with a passion for footwear because sneakers allowed a "sense of discovery."  In this episode the modern day Renaissance man breaks down his...
Published 01/26/20
Drieke Leenknegt is a Global Brand Innovator and Marketing Executive who worked at Nike for twenty years. Her work has been crucial in Nike's early development of Nike Sportswear, Nike Energy Marketing and Nike collaborations to name a few.  The Belgium native describes her path to Nike as more "non-linear" in that her career had a more sporadic trajectory, having worked in radio and advertising before landing a role in their communications department.  She would eventually work in various...
Published 01/19/20
Kerby Jean-Raymond is the Founder of Pyer Moss and Artistic Director of Reebok Studies. Merging luxe and streetwear, Pyer Moss is the mens-and womenswear label changing the fashion industry by storm. Since 2013, Pyer Moss has had an impenetrable force gaining favor from notable celebrities, winning the CFDA Fashion Fund Prize, being named Forbes 30 under 30 and Times Next 100 List and much more. Despite his wild success, Kerby admits that his journey was riddled with failed investor...
Published 01/12/20
For our Season 7 opener, Jeff sits down with Edson Sabajo and Guillaume "Gee" Schmidt, Co-Founders of Dutch streetwear brand Patta.  For the past 15 years, they've built a cult following where they've pioneered the movement of streetwear becoming architects for other upcoming brands to make way. Started in 2005, the two met working at popular vinyl store, Fat Beats, where they bonded over their love of hip-hop. The two eventually turned their hobby into a business and began traveling to...
Published 01/05/20
As Business of HYPE preps for season 7 in the coming new year, we wanted to bring your attention to another podcast, Behind the Baller Podcast with Ben Baller: http://behindtheballerpod.com/. Previously, jeff interviewed the famed jeweler on an episode of Business of HYPE: https://hypebeast.com/2018/8/ben-baller-jeweler-life-story-interview-jeff-staple-busines-of-hype-episode-15 where he thoroughly discussed his tumultuous journey from music management all the way to becoming the go-to...
Published 12/22/19
On the heels of its seventh season, the team behind  Business of HYPE wanted to take advantage of this seasonal break to offer some insight into how each episode is produced. What most may not know is that our team consists of members situated all over the States, each having their own respective jobs. So what may seem like a casual conversation between two creatives in front of a microphone, takes much more detailed work behind-the-scenes. Our traveling host, jeffstaple, also runs his own...
Published 12/08/19
While Business of HYPE currently takes a seasonal break, revisit our episode with Melody Ehsani from season 1 (ICYMI: in case you missed it).  The designer, known for her namesake label, is known for her infectious designs ranging from jewelry, clothing, accessories and frequented sneaker collaborations. Since this interview was recorded (nearly a year and half ago), much has happened to Melody. She's opened a second store in New York, launched a collaboration with Serena Williams and Lauryn...
Published 11/24/19