In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing. Tune in to learn more about: ~ Why is storytelling important, and how to use it in product marketing? ~ The Old World vs. New World Framework for impactful positioning. ~ Things to know before joining the startup world as a PMM. Timestamps (00:00) - Intro (01:00) - Peter's career highlights. (04:50) - Why is storytelling important in Product Marketing? (07:43) - How can companies use storytelling to showcase products? (13:23) - What is the Old World vs. New World Framework? (16:42) - How Peter develops storyboards for a brand? (21:03) - Peter's experience in hiring PMMs. (25:59) - Advice for people who want to jump into the startup world as PMM. (28:34) - Biggest learnings from the episode. (30:49) - Outro Follow Peter Kortvel On LinkedIn: https://www.linkedin.com/in/peterkortvel/ On Twitter: https://twitter.com/PeterKortvel Mentioned in the Episode Peter’s Product Marketing Newsletter: https://productmarketingnewsletter.com/ Animated Oreo Ad: https://youtu.be/kI41Fh9RSi0 React.js Agency for Startups - https://reactsquad.io/ The SaaS Operator Newsletter - https://earlynode.com/subscribe/ Kristina Terziyska On LinkedIn: https://linkedin.com/in/kristina-terziyska Follow EarlyNode On: Website: https://earlynode.com On LinkedIn: https://www.linkedin.com/company/earlynode On Twitter: https://twitter.com/EarlyNode On Instagram: https://www.instagram.com/earlynode_crew/ On Facebook: https://web.facebook.com/earlynode On YouTube: https://www.youtube.com/@earlynode On TikTok: https://www.tiktok.com/@earlynode