In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Lena Shenkarenko talks about working at a hyper-growth startup as a PMM. Tune in to learn more about: ~ Difference between startups and scale-ups for a PMM ~ Characteristics of a great founding PMM  ~ One thing to avoid as a PMM Timestamps (00:00) - Intro (02:00) - How Lena got into product marketing? (08:04) - Characteristics of a great founding PMM of a hyper-growth startup? (14:50) - Difference between startup and scale-up for a PMM. (24:05) - Mistakes first-time PMMs make at early-stage startups. (28:56) - Learnings from today's episode (29:19) - Lena's advice for PMMs to succeed. (30:35) - Outro Follow Lena Shenkarenko: On LinkedIn: https://www.linkedin.com/in/shenkarenko/ Mentioned in the Episode Mavenoid - https://www.mavenoid.com/ React.js Agency for Startups - https://reactsquad.io/ The SaaS Operator Newsletter - https://earlynode.com/subscribe/ Kristina Terziyska On LinkedIn: https://linkedin.com/in/kristina-terziyska Follow EarlyNode On: Website: https://earlynode.com On LinkedIn: https://www.linkedin.com/company/earlynode On Twitter: https://twitter.com/EarlyNode On Instagram: https://www.instagram.com/earlynode_crew/ On Facebook: https://web.facebook.com/earlynode On YouTube: https://www.youtube.com/@earlynode On TikTok: https://www.tiktok.com/@earlynode