In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Lena Shenkarenko talks about working at a hyper-growth startup as a PMM. Tune in to learn more about: ~ Difference between startups and scale-ups for a PMM ~ Characteristics of a great founding PMM  ~ One thing to avoid as a PMM Timestamps (00:00) - Intro (02:00) - How Lena got into product marketing? (08:04) - Characteristics of a great founding PMM of a hyper-growth startup? (14:50) -...

In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing. Tune in to learn more about: ~ Why is storytelling important, and how to use it in product marketing? ~ The Old World vs. New World Framework for impactful positioning. ~ Things to know before joining the startup world as a PMM. Timestamps (00:00) - Intro (01:00) - Peter's career highlights. (04:50) - Why is storytelling...

In today’s Inside The Product Marketing Mind episode, Career Coach Yi Lin joins us with her incredible advice for people looking for no-code tech roles. Tune in to learn more about: ~ How to climb the Product Marketing ladder? ~ The ins and outs of the Product Marketing world. ~ How and when to hire your first Product Marketer? Timestamps (00:00) - Intro (00:53) - How Yi Lin Got Into Product Marketing? (03:54) - Her Experience As A First-Time Product Marketing Hire (07:48) - Advice...

In today’s Inside The Product Marketing Mind episode, Anthony Pierri joins us from Fletch PMM. Anthony helps early-stage PLG B2B startups market their products with clear messaging and product positioning along with his partner Rob Kaminski under Fletch PMM. Tune in to learn more about: ~ 8 Product Messaging Elements. ~ When to Hire A Product Marketer as an Early-stage Startup? ~ How to Know if A Founder is Right Fit For You as a Product Marketer? ~ Why Product Marketers From Google Can’t...