Isn't it fantastic being involved in the sales process for the business you represent... Every time you approach a potential new client they can't wait to pay for your product or service and to get started using it.... Oh wait, it isn't like that for you? Don't worry you are not alone... However, have you ever wondered why it isn't that simple? After you all you have put so much effort into creating a solution that is completely unique? Sales is made very difficult when you try to sell, but actually much easier when you focus on ADDING VALUE, which is exactly what this podcast has been created to do for you! Remember, it's not what you sell, it's how you sell it!