If I had a penny for everytime a business owner told me they struggled to charge what they think they deserve to be paid, I’d need a much bigger piggy bank!   Some businesses still work out their costs to either create their product, or the time it takes to service their client, and then just put what little on top that they think they can ‘get away with’.   If this sounds familiar, this episode is just for you…. Nobody wants the thing you sell, they want the solution to their problem to move them away from pain, or towards pleasure. By framing your solution in their terms you immediately differentiate yourself from any of your perceived competition.   In this episode you’ll learn practical ways for you to increase your prices, without losing any clients, and also how to ensure you get maximum value for any services you require for your business.