Today, Shannon tackles a common and critical mistake that business owners encounter when setting their goals. As Q4 begins and 2025 approaches, Shannon shares valuable lessons her team has learned about effective goal-setting. Listeners will discover how to avoid the pitfalls of over-measuring and the importance of celebrating milestones. Shannon walks through their journey of transformation, offering practical insights to help entrepreneurs set purposeful, manageable, and motivating objectives for their businesses. This episode is packed with strategies to ensure goals drive success and foster team collaboration.   What you'll hear in this episode: 04:37 Refocused goals around mission statements and pillars. 09:58 Identify and discuss indicators affecting goal achievement. 12:05 Track and celebrate team milestones and accomplishments.   If you like this episode, check out: Don’t Stop Playing the Long Game How to Set Goals and KPIs Why You Should Tell Your Kids to Study Accounting   Want to learn more so you can earn more? Try Kajabi free for 14 days here: https://app.kajabi.com/r/zGmoZA9E/t/tsfmvbq4 Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.