In today's episode, Shannon breaks down the five essential money metrics every business owner and CEO should track. Simplifying the often overwhelming financial landscape, Shannon shares insights on gross margin, net margin, net cash flow, revenue retention, and the LTV to CAC ratio. This episode will equip you with the knowledge to understand these critical metrics, so you can make informed decisions, diagnose business issues, and ultimately drive growth. Stay tuned for actionable tips that can transform how you measure and manage your business finances!   What you'll hear in this episode: 03:48 Compare your gross margin to industry standards. 08:08 Measure net cash flow to increase reserves. 11:22 Measure revenue retention and LTV to CAC ratio. 14:05 Calculate client acquisition cost dividing total spend clients. 16:27 LTV to CAC ratio should be positive.   If you like this episode, check out: Where Are the Best Places to Look to Find Cost Savings? How to Make Spending Decisions Are You Overspending on Networking?   Want to learn more so you can earn more? Join Gusto today and get a $100 Visa Gift Card Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.